Who We Are

Will Fish Tackle is a family owned and operated local business that takes great pride in providing a customer experience based on local knowledge and personalized service.

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Craig Newton


Craig is passionate about fishing and outdoor recreation. He followed his passion when he purchased Will Fish Tackle in April of 2017 after a 30+ year career in the consulting engineering industry.

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As local business owners Craig, Kim and their daughter Emma are committed to the success of Will Fish Tackle and serving our community.

Our Mission

We are dedicated to the growth of fishing and the appreciation of the outdoors by supporting improved access to outdoor recreation for people of all abilities and skill levels.

The History of Will Fish Tackle

Will Fish Tackle was established in 1997 by Steve Willis and and Jack Hill. Steve and Jack were joined by John Wadden shortly after they opened the door. Steve left the business to pursue other passions leaving the business in the skilled hands of Jack and John.  During that time Jack and John built a thriving business that served the local area and sponsored many long range trips out of Southern California. In 2000 Jack left the business and John continued on with help from many friends and supporters.  In April 2017, The Newtons purchased Will Fish Tackle following Craig's passion for fishing and the outdoors.